Who
The Big Winner Is In All
Advertising,
When
Not To Run Any Advertising At All And
What
You Can Do Today To Fix Your
Advertising
Most
people - many people in the business of advertising today - really
don’t know what advertising is.
It’s
one of the reasons that most advertising today is very simply ...
awful.
And awfully expensive, on top of that. Today’s competitive table
stakes are sky high and the odds against a positive ROI on your
investment in advertising are even higher.
The
big winner in all
advertising is the media: they get paid regardless of how your investment
pays off. Or doesn’t …
Advertising
was once defined as “salesmanship in print” which, in another era,
it was. That was before the world was shrunk to fit inside your
phone. Ask five people today what advertising is, you’ll get ten
different answers: from television/radio commercials to print ads,
on-line keywords, etc., etc.
In
my view - after 30 years on the inside of this business called advertising
- I believe advertising is everything:
the sum total of all your company does which impacts people: mass
media advertising is only part of that. You must also include your
presentation, packaging and performance: that’s your in-store and
on-line even
on-the-phone buying experience.
Everything
contributes to whether a customer buys from you or
your competition or
goes on-line with an angry website that tells a few hundred thousand
people exactly why they shouldn’t ever buy from you.
A
change in your newspaper headline, some new creative angle for TV
or going with a jingle approach, that any or all of those are the
silver bullet for your company’s success is simply rearranging deck
chairs on the Titanic.
That
light you see at the end of the tunnel? Trust me, it’s a train.
You are going to spend huge amounts of time and money for zero return
on your substantial investment.
And
I do believe that advertising is
an investment: one that should have a positive return as in increased
profits or winning an election or, honestly, acquiring a new client.
I
advertised an invitation for you to come to my website to offer
insight into my advertising agency - and me - with the fervent hope
that we can work together to make your company, product or service
more successful.
And
if you weren’t interested in increasing profits or your market share,
etc., etc., you wouldn’t be here reading this.
The
only people who can afford not
to advertise today are those who are closing their doors this afternoon.
Yours, mine, all of our worlds are competitive arenas and if we
don’t give our clients/customers valid reasons for their continuing
loyalty and future business through our advertising (the ‘everything’
definition), we are all - at the moment that decision is made -
out of business.
I
am out for
business and firmly believe “small is the new big.” You will see
as you wander around our website, that we are a small firm with
big ideas and solid ROI for our clients’ advertising investments.
We
know what advertising is and how to make it work in today’s terrestrial,
satellite and on-line world. In a sentence, that’s our sales pitch.
While
you’re considering our potential contribution to your specific needs,
do check out our References page - it’s on the top menu bar of every
page within our site - and listen to our clients in
their own words
talk about their experiences with our agency.
Our
expertise is in creating a buying experience for your customers
that maintains their continuing loyalty to your company and their
continuing contribution to your profits.
Now
you know how
we think, take a look around to see what
we have done and for whom
we have done it, plus hear
those we did it for talk about their experience with us: the ones
who did it for them!
After
that, please tell me if there’s an opportunity for us working together.
Click
below on our email logo to share your thoughts.
Thanks
for coming by, for your interest and your consideration.
What
is
advertising,
why
isn’t mine working
and
where do I go to fix it?
