magellan / Astech
gps on an international stage
 
 
OUR ROUND THE WORLD
GPS TOUR
Our agency’s work for FoneSync® and news of  their acquisition, opened the door to Magellan Corporation and their precision GPS division: Ashtech Precision Products.
 
Ashtech had a new product to announce - The ZXtreme® - and also wanted to reassure key resellers of the company’s commitment not only to them but also to being a leader in the GPS industry.
 
We entered a world where “advertising” was mostly a full page of engineer-speak technical spec’s with a product shot around the center of the page.
 
ZXtreme’s announcement featured 4/C full pages in international B2B publications, supported by a traveling product launch demonstration in key cities world-wide.
 
We created the print campaign, supporting ZXtreme collateral as well as produced once-in-a-lifetime events around the world: in the US, Argentina & Germany.
 
Check out the video of our
Santiago/Chile event by
double-clicking on the
movie graphic to the right.
 
Magellan and Ashtech were acquired six months later following the biggest, most successful product launch in their history.
 
 
 
Our challenge was to re-establish Magellan’s precision GPS division among international distributors and vendors within a new product launch: their first in two years. We created an international B to B print campaign along with a multi-media collateral package. To re-establish the premium status of Ashtech’s brand and Magellan as a company, we created and produced once-in-a-lifetime events for key resellers around the world. It was the most successful product launch in the company’s history.