piercey toyota
our client for nearly 30 years
Together, Wherever We Go
A Success Story Over 27 Years
We opened Piercey Toyota with a Bay Area wide radio campaign, one of the first to utilize popular music in a memorable jingle.
The song was “Proud Mary” by Creedence Clearwater Revival and even though that campaign is some 20 years ago, people still remember it and tell us about it.
When 800 numbers were traffic generators, our campaign for 800-MY-TOYOTA became another signature for this Toyota dealership hidden away on a side street in San Jose.
Listen to both those radio spots by clicking on the bar underneath the vintage RCA 44 [the microphone] just to the left.
Our agency’s expertise covers every base: newspaper creative & placement, radio/TV creative, production and media buying, direct mail, direct response, direct results!
We have also produced most memorable Christmas parties, one with the GM and LSM singing and dancing to “Soul Man” in front of 300 frenzied coworkers and friends.
And we have great plans for 2007!
Our relationship began in 1980 when we were first retained by Penske Cadillac in Menlo Park.
When Roger Penske bought a new San Jose Toyota franchise in 1984, we opened the store as Penske Toyota.
Our direct client was Bill Piercey, who left the Penske Group, bought Penske Toyota from Roger, and today - nearly 30 years later - remains our premier client.
We’re proud that ours may be the longest agency/client relationship in Bay Area advertising history