piercey
toyota
our
client for nearly 30 years
Together,
Wherever We Go
A
Success Story Over 27 Years
We
opened Piercey Toyota with a Bay Area wide radio campaign, one of
the first to utilize popular music in a memorable jingle.
The
song was “Proud Mary” by Creedence Clearwater Revival and even though
that campaign is some 20 years ago, people still remember it and
tell us about it.
When
800 numbers were traffic generators, our campaign for 800-MY-TOYOTA
became another signature for this Toyota dealership hidden away
on a side street in San Jose.
Listen
to both those radio spots by clicking on the bar underneath the
vintage RCA 44 [the microphone] just to the left.
Our
agency’s expertise covers every base: newspaper creative & placement,
radio/TV creative, production and media buying, direct mail, direct
response, direct results!
We
have also produced most memorable Christmas parties, one with the
GM and LSM singing and dancing to “Soul Man” in front of 300 frenzied
coworkers and friends.
And
we have great plans for 2007!
Our
relationship began in 1980 when we were first retained by Penske
Cadillac in Menlo Park.
When
Roger Penske bought a new San Jose Toyota franchise in 1984, we
opened the store as Penske Toyota.
Our
direct client was Bill Piercey, who left the Penske Group, bought
Penske Toyota from Roger, and today - nearly 30 years later - remains
our premier client.
We’re
proud that ours may be the longest agency/client relationship in
Bay Area advertising history
