REGIONAL shopping centers
our clients for 20 years
Marketing The Mecca Of Retail:
Shopping Centers
Shopping centers are a tremendous challenge as they require a unique brand identity for a product that is comprised of a hundred or more individual brands.
And some of those are biggest brands in the world: Macy*s, Nordstrum, Sears, to name just three, plus the retail mix beyond the anchor tenants.
Positioning a center as the zenith of the shopping experience was our critical focus no matter our client, no matter where they were located.
We created a unique, personal brand for each of our shopping center clients based on their individual situations: retail mix, shopper demographics of both acquired and desired, transportation, parking and consumer awareness.
As the internet becomes a more competitive force to brick and mortar destinations, selling the convenience and shopping experience is more important in 2007 than ever.
We have earned over 75 regional, national and international awards for our creative and effective work in the shopping center category.
Listen to a few examples of our radio creative by clicking on the bar just underneath the very vintage RCA 44 [the microphone] just to the left.
Our agency spent two decades representing many of California’s premier shopping destinations.
In the Bay Area, our regional centers included Oakridge Mall, Valley Fair and Town & Country Village - all in San Jose - plus Stanford’s Shopping Center in nearby Palo Alto.
Our clients outside the Bay Area:
Vintage Faire Mall in Modesto, Arden Fair in Sacramento, Newpark Mall in Newark, Broadway Plaza in Concord and Montclair Plaza, Montclair.
Our event marketing for Oakridge won an International Maxi Award for Best Retail Development.